Meet Rachel Benson, the Digital Marketing Specialist at Big Network. Discover her journey, her role in shaping our digital presence, and her unique approach to blending creativity with data-driven marketing strategies.
My name is Rachel Benson, and I am a Digital Marketing Specialist at Big Network. I am currently a Senior at Fordham University in The Bronx, New York, studying Communications and Marketing with another concentration in Spanish. Although statistics and market research are essential parts of marketing and I have spent a lot of my academics focus on those areas, I think bringing a creative eye to the field is just as important. In addition to my digital marketing work, I coach gymnastics in Manhattan and love to travel, see a concert, or catch a baseball game on the weekends.
I spent the summer before my senior year interning at a digital marketing company based in Boston doing content creation and marketing research for social media platforms. I wanted to expand my knowledge on social media and other digital platforms and build on that experience, and Big Network provided me with the route I wanted to take to do that. I am excited to apply what I know and my creative perspective in marketing to Big Network's social media and digital presence.
As a Digital Marketing Specialist, I consider a significant part of my role to be bringing to life the visions others at Big Network have for their social channels and overall digital presence. I will help make and edit content for social media platforms like LinkedIn and Twitter as well as the Big Network website.
I am attending classes in The Bronx, New York, and visit home in Gilford, New Hampshire when I can. By working remotely, I like to take advantage of the city workspaces when I can and take my work somewhere like The MET or be on Fordham’s beautiful green campus. When I head back to New Hampshire I get to work at home on Lake Winnipesaukee, which can be a great chance of pace and scenery from the city.
